The Shuford Program
The Shuford Program cultivates confident, principled leaders by teaching a structured, repeatable approach to entrepreneurship, empowering students to apply this mindset at UNC and beyond.
By the Numbers
Program Benefits
Professional Development
Success in any field requires continuous learning and growth. The Shuford Program offers a range of professional development opportunities designed to prepare students for real-world challenges. Through workshops, guest lectures, case studies, and hands-on projects, students gain exposure to key entrepreneurial principles and industry best practices. Whether refining their leadership abilities, strengthening their critical thinking skills, or gaining insights into business strategy, students leave the program with the confidence and expertise needed to pursue their goals—whether launching a startup, joining a fast-paced company, or driving innovation within an existing organization.
Soft Skills
The Shuford Program recognizes that strong leadership is built on a foundation of essential soft skills. Through hands-on experiences, mentorship, and collaborative learning, students develop critical abilities in communication, adaptability, problem-solving, and resilience. These skills enable them to navigate challenges with confidence, work effectively in teams, and approach problems with a creative and entrepreneurial mindset. By fostering integrity, empathy, and self-awareness, the Program ensures that students are not only prepared to lead but also to inspire and uplift those around them in any professional setting.
Networking
Building meaningful connections is an essential part of any entrepreneurial journey. The Shuford Program provides students with direct access to a dynamic network of entrepreneurs, industry leaders, alumni, and faculty mentors. Through networking events, speaker series, and mentorship opportunities, students engage with professionals who offer valuable guidance, real-world insights, and potential career opportunities. These relationships extend beyond the Program, providing long-term support and collaboration as students navigate their careers, launch ventures, or explore new industries. By fostering a strong, engaged community, the Shuford Program ensures that students graduate with not only knowledge but also a network of like-minded individuals invested in their success.
